Jago India Jago Fitness Campaign – No Excuses, Get Into Fitness!
Soumen’s Workout (No Machine Zone), the renowned fitness and slimming centre, proudly celebrated the one-year milestone of its nationwide wellness movement—the Jago India Jago Fitness Campaign—by bringing its energy and mission to Patna for a high-voltage 4-day fitness drive.

Launched on March 1, 2024, this campaign has become a movement aimed at tackling India’s growing obesity crisis and promoting fitness as a daily habit. In line with this mission, the campaign made its powerful presence felt in Patna on May 23rd, 24th, 25th, and 26th, with events hosted at iconic city locations—Gandhi Maidan, Patliputra Stadium, Eco Park, and Veer Kunwar Singh Azadi Park.

The Jago India Jago campaign was born out of a bold vision—to awaken India to the importance of regular physical activity and holistic wellness. It’s not just about weight loss; it’s about creating a nationwide shift in mindset where fitness becomes a way of life, not just a trend.

Over the past year, the campaign has touched lives in 16+ major cities, including Kolkata, Delhi, Mumbai, Jaipur, Bhubaneswar, Chennai, Bengaluru, Goa, Guwahati, Jamshedpur, Ahmedabad, and Amritsar. In each city, thousands—from kids to senior citizens—actively participated in fitness sessions led by experts and guided by the philosophy of No Excuses.

One of the most inspiring aspects of the campaign has been the participation of individuals across age groups. From a 13-year-old child battling obesity to elderly participants aged 70+ who continue to move with determination—their stories are living proof that fitness has no age bar.

Soumen’s signature “No Machine Zone” concept, which avoids traditional gym equipment, has made fitness more inclusive and fun. By conducting sessions in parks, beaches, stadiums, and open spaces—early mornings and evenings—the campaign ensures maximum participation regardless of one’s schedule or background.

The Patna leg of the campaign drew overwhelming crowds and enthusiastic participation, reinforcing the belief that fitness is not a privilege—it’s a necessity. With every city it visits, Jago India Jago continues to transform lives, spread awareness, and inspire thousands to say YES to fitness.

Patna showed up. Now it’s your turn.
Join the movement. Be fit. Be the change.