Soumen’s Workout, a name synonymous with fitness and wellness for over 26 years, has launched one of the biggest fitness campaigns in India—Jago India Jago. This dynamic and inclusive campaign is not just about promoting exercise but about awakening a nation to adopt a healthier, more active lifestyle and combat the rising threat of obesity, especially among children and the elderly.

A Campaign That Spans Across India

With a reach across 17 major Indian cities, including Kolkata, Delhi, Mumbai, Hyderabad, Bangalore, Chennai, and more, the Jago India Jago Fitness Campaign is spreading awareness like never before. Conducted in parks, playgrounds, and even beaches, the campaign moves away from the traditional gym setup and focuses on No Machine Zone workouts. These workouts are simple, effective, and most importantly, accessible to people of all ages—from 5 to 90.

A Revolutionary Step into Schools

One of the most significant expansions of this campaign is its recent collaboration with schools. With a worrying rise in childhood obesity, we at Soumen’s Workout have taken a crucial step by bringing our specialized anti-obesity fitness programs directly to schoolchildren. These programs are tailored for growing bodies and focus on fun, engaging, and age-appropriate activities that help burn stubborn fat without the need for restrictive diets.

We understand that harsh food limitations can affect a child’s mental health, so our approach is balanced, supportive, and non-restrictive. Through guided workouts, nutritional awareness, and professional counselling, we aim to build lifelong healthy habits. Children are encouraged to participate in at least 20-minute demo sessions, giving them a glimpse into how fitness can be fun and stress-free. A scientifically structured workout process will be followed—this isn’t about simply playing badminton or taking a walk to lose weight, but about implementing real, effective fitness routines tailored to children’s physical and mental needs.

Inclusive Wellness for All Ages

Our campaign is also deeply committed to providing specialized workouts for individuals in their 50s, 60s, 70s, and beyond. From combating lifestyle diseases like diabetes and PCOD to addressing orthopedic challenges, our machine less fitness programs are scientifically designed to promote movement, mobility, and mental well-being without putting unnecessary strain on the body.

Looking Beyond Borders

With thousands of participants already impacted across India, Soumen’s Workout aims to take Jago India Jago to a global platform. Our goal is to create a movement that inspires wellness across generations and geographies. We envision an obesity-free, healthier world—and we are starting with India’s children, because that’s where the future lies.