The biggest fitness campaign in India is the Jago India Jago Fitness Campaign, launched by Soumen’s Workout, a renowned fitness and slimming center with 26 years of experience. This nationwide initiative aims to promote a healthier and more active lifestyle, addressing India’s growing obesity crisis.

Key Features:

– Pan-India Reach: The campaign has covered 16 major cities across the country, including Kolkata, Delhi, Jaipur, Mumbai, Hyderabad, Bangalore, Chennai, Jamshedpur, Guwahati, Goa, Bhubaneswar, Ahmedabad, Amritsar, Agartala, Pune, and Patna.
– No Machine Zone Approach: Focuses on traditional workouts without machines, making fitness more accessible and engaging for people of all ages.
– Fitness Sessions: Conducted in public places like parks, playgrounds, and beaches to motivate people to join and exercise.
– Inclusive Health Focus: We work on obesity (child obesity) and workout of 50s, 60s, 70s, 80s, 90s and we promote less intake of oil and sugar to stay fit to remain healthy.
– Goal: To make India fitter and obesity-free, promoting a healthier lifestyle and reducing the risk of chronic diseases.

Impact:

– Thousands Participate: The campaign has seen significant participation from people aged 5 to 90, promoting a culture of fitness and wellness.
– Global Ambitions: The campaign aims to take the initiative to an international scale, inspiring a healthier lifestyle worldwide.