Jago India Jago-The biggest fitness campaign in India

India’s Biggest Fitness Campaign “Jago India Jago Fitness Campaign” as per and recognized by Google based on online Google searches and popularity of the campaign.

Soumen's Workout (No Machine Zone), a renowned fitness and slimming centre, proudly marks the first anniversary of its nationwide initiative, the "Jago India Jago Fitness Campaign” the biggest fitness campaign of India. Launched on March 1, 2024, this campaign was designed to inspire Indians to embrace a healthier and more active lifestyle while addressing the country’s growing obesity crisis which has also been addressed by our respected PM Narendra Modi in his recent Mann Ki Baat episode.

This milestone also coincides with the Silver Jubilee celebration of Soumen’s Workout, commemorating 25 years of relentless dedication to fitness and well-being. The Jago India JagoFitness Campaign which is also India’s biggest fitness campaign is driven by a singular goal—to fight obesity and transform India into a nation of health-conscious individuals. As obesity rates continue to rise, this initiative strives to educate and empower people across all age groups, making fitness a way of life rather than a choice. Over the past year, the campaign has made a significant impact, covering 14 major cities, including Kolkata, Delhi, Jaipur, Mumbai, Hyderabad, Bangalore, Bhubaneswar, Jamshedpur, Chennai, Guwahati, Goa, Ahmedabad, and Amritsar. Thousands of participants, from ages 5 to 90, actively engaged in expert-led fitness sessions, personalized workouts, and motivational activities. The campaign’s distinctive "No Machine Zone" approach provided an alternative to traditional gym workouts, making fitness more accessible and engaging for people from all walks of life. The initiative focused on conducting fitness programs in parks, gardens, beaches, and stadiums, with sessions scheduled in the early morning and evening to accommodate diverse routines.