Jago India Jago Fitness Campaign – No Excuses, Get Into Fitness!” Marked One Year of Transforming Lives, Headed to Patna for 4-Day Fitness Drive

Soumen’s Workout (No Machine Zone), a renowned fitness and slimming centre, proudly marked the first anniversary of its nationwide initiative, the “Jago India Jago Fitness Campaign.” Launched on March 1, 2024, this campaign was designed to inspire Indians to embrace a healthier and more active lifestyle while addressing the country’s growing obesity crisis. As part of its ongoing mission, the campaign geared up for a 4-day fitness extravaganza in Patna, held on May 23rd, 24th, 25th, and 26th across across prominent locations in the city, including Gandhi Maidan, Patliputra Stadium, Eco Park, and Veer Kunwar Singh Azadi Park in the city.

The Jago India Jago Fitness Campaign was driven by a singular goal—to fight obesity and transform India into a nation of health-conscious individuals. As obesity rates continued to rise, the initiative strove to educate and empower people across all age groups, making fitness a way of life rather than a choice.

Over the year, the campaign made a significant impact, covering 16 major cities, including Kolkata, Delhi, Jaipur, Mumbai, Hyderabad, Bangalore, Bhubaneswar, Jamshedpur, Chennai, Guwahati, Goa, Ahmedabad, Amritsar, and more. Thousands of participants aged 5 to 90, actively engaged in expert-led fitness sessions, personalized workouts, and motivational activities.

One of the most inspiring highlights of the campaign was the participation of individuals from different age groups—particularly a 13-year-old child struggling with obesity, along with 70- and 75-year-old participants who shared their stories of staying fit through regular exercise. Their journeys became powerful testimonies to the campaign’s message: fitness has no age limit.

The campaign’s distinctive “No Machine Zone” approach provided an alternative to traditional gym workouts, making fitness more accessible and engaging for people from all walks of life. It focused on conducting fitness programs in parks, gardens, beaches, and stadiums, with sessions scheduled in the early morning and evening to accommodate diverse routines.

In addition to promoting physical fitness, Soumen’s Workout reinforced its commitment to public health by organizing awareness rallies, including the “World No Tobacco Day” march and the “World Obesity Day” rally for children. These events, running successfully for over a decade, further amplified the campaign’s message of holistic well-being.

Mr. Soumen Das, Proprietor of Soumen’s Workout, shared his thoughts on the occasion, saying, “Bringing the ‘Jago India Jago Fitness Campaign’ to Patna has been incredibly special. The energy, participation, and enthusiasm we’ve witnessed over these four days truly reflect the city’s readiness to embrace a fitter future. From young children to senior citizens, the people of Patna have shown that fitness knows no boundaries. Our mission has always been to take fitness beyond gym walls, and seeing Patna respond with such passion strengthens our resolve to reach more communities across India. This is more than just a campaign—it’s a movement towards a healthier nation, and Patna has set a fantastic example.”

Encouraged by the overwhelming public response, the campaign planned further expansion, with intentions to introduce fitness programs in new cities and strengthen community-driven wellness initiatives.

The success of the “Jago India Jago Fitness Campaign” underscored the growing awareness and enthusiasm for fitness in India, paving the way for a healthier future. With its strong foundation and unwavering commitment, Soumen’s Workout continued to champion fitness and well-being, ensuring that more individuals could embark on their journey towards a healthier lifestyle. As the movement gained momentum, it aimed to make fitness a way of life for every Indian, breaking barriers and celebrating strength at every age.